Easter falls bang in the middle of April this year and as the second biggest event of the year after Christmas, it is a great time to get over the top and bring excitement to your customers as well as having a bit of fun yourselves with products and displays.

Whilst chocolate is clearly the number one driver, there are many other related opportunities to engage with, namely other gifting, flowers and plants, decorations, family and friends sharing and eating and so much more. Cater for all of the customers segments from those engaging in the more formal celebrations to others who are just celebrating the year's first long weekend and everyone in between.

Here are some product ideas that are inspiring us so far this season. From left to right: Daylesford combining all eggs, egg cups from Trouva, Hop and Peck, Ham, Pump Street, The Naked Marshmallow Co, Love Cocoa